Blockchain trading technology has evolved. CEXes are experiencing disruptions as users and builders look for highly scalable solutions that provide users with self-custody, high security, smooth UX and deep liquidity. Enter ULTRADE. ULTRADE is a full-featured DeFi trading ecosystem giving brands, projects and communities the ability to generate and capture trading fees from their audience in an owned experience. The whitelabel model will enable builders to spin up their own Ultimate Trading suite in minutes, and benefit from shared liquidity.
ULTRADE’s seed round includes Algorand Foundation, Big Brain Holdings, Tess Ventures, Sarson Funds, Valhalla Capital, and Stealth Capital. This strong support from ULTRADE’s investment partners brings them closer to building a foundational piece of DeFi infrastructure. ULTRADE’s unique approach turns trading solutions in DeFi into a commodity that other brands can include in their offerings under a whitelabel model. While the technology layer is commoditized, the network participants build and share a unified liquidity cloud that gives ULTRADE the most coveted business advantage of all – network effects.
Building ULTRADE V1 on Algorand allows the trading suite to take advantage of Algorand’s unique pure proof-of-stake consensus mechanism that solves security, scalability and decentralization. Algorand also boasts zero downtime since it went live in 2019. This fast, decentralized, sustainable and secure blockchain is a great starting place before ULTRADE expands to a full multi-chain offering.
“We think ULTRADE’s DeFi-as-a-Service infrastructure solution, offering a whitelabel suite with limit orderbook and perpetuals trading, has strong product market fit within the current DeFi adoption curve.”
Daniel Yang, Head of Investment and Diversification, Algorand Foundation
Funding B2B DeFi Infrastructure
Investors look to be recognizing ULTRADE’s capacity to offer a new piece of trading infrastructure with a whitelabel model that could disrupt the dominance of CEXes, and change the DEX landscape.
At the core of the ULTRADE platform is an all-in-one, non-custodial DeFi trading application dubbed the Ultimate Trading suite. ULTRADE is developing a comprehensive DeFi experience that rivals CEXes, while maintaining the non-custodial tenets of DeFi, all with a whitelabel model. Founder Dan Goldman doesn’t believe there should be a tradeoff between CEX usability and asset self-custody on DEXes. His goal is to enable anyone to spin up their own DeFi trading solution without having to write a single line of code, not just for AMM swaps but rather a full suite of trading tools you would expect from CEXes, including limit orderbook trading for spot and derivatives.
Alongside the orderbook, the highly advanced Hybrid Aggregating AMM (haAMM) will provide the best execution across LP pools and the orderbook, increasing pool liquidity depth and reducing slippage while giving liquidity providers on the orderbook a piece of the fees paid for the provided liquidity. With the innovative technology of this kind, execution is key.
“Over the years, Tess Ventures has invested in numerous prominent blockchain/crypto companies. ULTRADE’s superior execution stands out. Their Testnet has had a speedy and successful start – I’m confident that Goldman’s vision and leadership will make mainnet a hit.”
Tess Hau, Founder of Tess Ventures
The Future of B2B DeFi-as-a-Service
The rapidly expanding sector of DeFi-as-a-Service protocols is changing the Web3 landscape. Projects with unique offerings like ULTRADE are still able to raise millions of dollars despite a tough bear market. Keep an eye out for ULTRADE’s mainnet launch, which could be ready by Q1 of 2023. Mainnet would offer a whitelabel model that allows developers to build custom DeFi apps and cut development costs and time-to-market with unique DeFi-as-a-Service tech.
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